AI is not just only on the pages of science fiction, but it is involved in our day-to-day life. It’s everywhere, from recommending you a YouTube video to suggesting you to post for your Instagram(Discover how the your feed to your preferences, enhancing your viewing experience. Learn more about AI’s role in content personalization.), and that too you will love to post on. how will he help you to navigate the quickest route to reach you somewhere with the help of Google Maps. AI is just changing the way we interact with technology. AI just changes the way we think of technology earlier. It’s now a part of our lives.. It’s just
not very futuristic(AI recommendation system), it’s the part of how we connect, explore, and stay informed. Pretty cool, right?
Behind the Scenes: How AI recommendation system Understands You
For example, have you ever thought about how the YouTube Recommendation Engine works? YouTube Recommendation Engine works about what you have watched already and what you like in that content and then it will analyze every action of yours and it will research on the people who post the similar content which you may like and then it will appear in your recommendation page. Wow right!? This is how AI helps the YouTube Recommendation Engine.
The second example on AI recommendation system
may be Google Maps. Have you ever imagined how fast you get on a route where you have never been!? It sorts real-time traffic data. It uses the driving traits to find out the fastest route. Wow! And for Instagram, it suggests reels and posts that
you have liked. The content which you like will appear on your page and suddenly your dopamine will increase and you will just like all the content and it will give you a pleasure of watching reels and you will end up scrolling and scrolling. okay i am kidding! But it would somehow help you to get the desired content you like…when you are a passionate
coder and your feed is filled with coding, it will be very informative then.
Everything has its merits and demerits.
It’s just the way you view it!
How AI recommendation system is Used in YouTube
Ever wondered how YouTube already knows what you’re going to enjoy next?
Well, that’s the beautiful art of AI at work. In fact, it perfectly nails your individual choices and preferences. Just like magic, it acts as an invisible helper that constantly works in the background. As a result, you get a feed full of videos that match your taste. Whether you’re relaxing, learning, or just exploring, AI is the silent engine behind your personalized YouTube experience.
Smart Video Suggestions:
YouTube analyzes what you watch and learns from the video you click. YouTube learns the content you like and skips. Then, according to your habits, what you have liked will come in your recommendations and the videos that you will get in your feed that will engage you and you will enjoy your feed. That’s why you often find yourself like a
down rabbit hole of a video.
The second point:
AI is used for keeping YouTube safe. It helps to check that the content is safe or not, satisfying the criteria of guidelines or not! Millions of videos are getting uploaded every day by individuals. AI helps in scanning all those data to capture and if anything
inappropriate is present over there, like any harmful misleading content that must spoil a kid or someone else’s feed. If it breaks the YouTube criteria, the guidelines, AI will flag it out to a human reviewer and it will definitely take action behind that content.
And the third point:
Captions and the translations. If I take an example, consider you are watching
something Japanese and you don’t understand the Japanese language. So what you will do, with the help of AI, we can definitely convert those translations into text, which in simple words are known to be subtitles. This helps people to understand the video even if the audio isn’t clear. It just AI listens to the video and turns that speech into text and adds captions. How easy, right? And fun fact over here is, your YouTube, 70% of what you
watch is because of what AI recommends the system to be in your feed. That means, AI is the
reason of your homepage that feels so “You”.
How Google Maps Uses AI (and Gets You There on Time)
Google Maps not only shows you the direction, but it also thinks for you. It is about how you can reach your destination smarter, easier, and faster. And for all these things, Artificial Intelligence is quietly working on the background to help you to get you
home faster and smarter. Have you ever wondered how Google Maps knows
where the traffic is? Where you will get traffic that will make your destination time slow.
It gets real-time information from millions of phones on roads. And AI looks at how fast or slow the car is moving and tells you the best way so that you can’t
get stuck in long traffic.
Google maps also tells you when you will reach and at what time. It is called ETA, Estimated Time of Arrival. And for the very surprising reason, the estimated time is always accurate. That’s because of AI. AI just doesn’t look at the current traffic, but it
also checks the old data and recognizes the old patterns and similar times. So, if it is a very busy Friday evening and it knows things might get slower, it will update your arrival time accordingly.
And the third thing is to find the places you might like according to your Google Maps searches. By using the nearby cafes, petrol pump, or a quick snack, Google Maps will suggest what people usually search for if they are in that area. And Google Maps will definitely help you in searching what you might like based on where you have been
before. It’s like a local guide that learns your preferences over time. And the very fun fact is
Google Maps collects the location data from millions of devices to understand the traffic patterns without you doing anything. AI is constantly making sure
that you get where you need to go faster and smarter.
How Instagram Uses AI (To Keep You Scrolling)
Have you ever wondered why Instagram always gets you, it always understands you, and always helps you to match the trend which is very trendy in the market? That’s because of AI. AI makes your feed explore pages and even helps you to enjoy the filters and have fun every time you open that app.
This all works in very simple terms. Your feed and exploration are built just for you. Instagram watches what you like, what you share, and what you save. And even when you pause, that also is captured by Instagram. And Instagram uses AI to show you more of what you enjoy, whether it is a meme, or any tutorial, or adventurous vlogs you like. The more
you interact, the better you will get the content.
And the second thing is keeping things safe of AI recommendation system.
AI is used as a guard for Instagram. It scans the posts and the comments and used to block all the harmful stuff and hateful speech so that the content might be a human-friendly user-friendly content which will be very safer and more positive. This helps Instagram to experience positive content,
Fun filter and effects of AI recommendation system!
You can easily use as many filters as you can use in Instagram for your cool stories. AI just maps your facial expressions and will give you cute bunny ears which would actually fit on your head. That is also because of AI.
And the hashtag and caption is the fourth thing on AI recommendation system.
Ever found yourself stuck trying to write a caption for your post? You’re not alone. In fact, many of us struggle with what to write beneath our content. But here’s the good news: you can now turn to AI for help. Not only can it suggest trending hashtags, but it can also generate catchy captions that perfectly match your post. Whether you’re posting on Instagram, Twitter, or LinkedIn, AI makes the process easier and faster. So, instead of spending time staring at a blank screen, let smart tools do the creative work for you.
The fifth thing is smart shopping suggestions.
If you ever check out a reel featuring a trendy fashion product, Instagram takes note.
From that moment on, its AI begins working behind the scenes. As a result, you’ll start seeing similar content—and even personalized shopping tabs—that match your style and interests. What’s even more interesting is this: Instagram is constantly learning from you.
Every scroll, like, and tap matters(AI recommendation system).
In other words, the more you engage, the better it gets at recommending things you’ll love next. It’s like your behavior is teaching the algorithm what to show you—without you even realizing it.
pps, AI Feature, How It Works, Impact
| App | AI Feature | How it Works | Impact |
|---|---|---|---|
| YouTube | Smart Recommendations | Uses deep learning to analyze watch history and behavior | Drives over 70% of YouTube’s total watch time, keeping users hooked |
| Feed & Reels Ranking | Machine learning analyzes user interactions and ranks content accordingly | Boosts engagement with personalized, relevant content | |
| Google Maps | Smart Traffic Prediction | Combines real-time traffic data and historical patterns to calculate routes | Saves fuel, avoids traffic, supports eco-friendly travel |
Reference Links:
YouTube
- AI for content moderation:
https://about.fb.com/news/2020/11/ai-content-moderation/ - AI for explore and feed personalization:
https://engineering.fb.com/2021/06/08/ml-applications/instagram-feed-ranking/
Google Maps
- AI in real-time traffic prediction:
https://blog.google/products/maps/how-ai-and-ml-help-google-maps-predict-traffic/ - AI helping eco-friendly route suggestions:
https://blog.google/products/maps/eco-friendly-routing-google-maps/
Case Study 1: Instagram – The Algorithm That Knows You Better Than Your Friends
Have you ever noticed how certain posts always appear at the top of your Instagram feed?
Well, that’s not just luck—it’s AI in action.
Every time you open the app, Instagram’s recommendation system is watching you in real time.
Based on what you like, comment on, or spend time watching, the AI curates your feed to show what it thinks you’ll enjoy the most.
In short, it’s not random—it’s personal, and it’s powered by your behavior.
you can also visit techonboom :- From Basics to Mastery: A Step-by-Step Guide to NLP
